Top 10 Luxury Watch Brands in the World

Top 10 Luxury Watch Brands in the World

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Latest Update: Feb 4, 2015

Which are the Best Luxury Watch Brands?

Top 10 Luxury Watch BrandsThe time has come for list the top 10 luxury watch brands for men.

Luxury watches and luxury watch brands are fascinating and creating top lists on them is both interesting and a bit tough.

Interesting because there are many really good watches and luxury watch brands to choose from. Tough because it is really hard to choose just 10.

This time I decided to list the brands without any specific order. See the list further down.

All the Watch Brands Presented

I have tried to gather as relevant and correct info about the watch brands as possible, with every brand presented with the following info:

  • Short background about the brand,
  • Displaying the main collections from the brands product portfolio,
  • Price range for current models
  • Notable fact about the brand,
  • Notable wearers or brand endorsers
  • Link to their official websites and a brand forum link.

Help me Make this List as Good as Possible

If you find some inaccurate info, please let me know and I will edit the info. Also if you think I have missed out on some important info, let me know about that too. Just send me an e-mail to the address found in the footer of the page.

Let me hear your comments about the list whether you think it is good or bad, your favourite brands are not on the list or whatever you have on your mind regards to the list.

Enough said, let’s have a look at the list:


Rolex – A True Classic Watch Brand


Rolex - Luxury Watch Brands

Rolex is truly one of the classic brands and one of the greatest status symbols, signaling success. Founded in England 1905 and moved to Switzerland in 1919. With a production of over 3200 watches per day, Rolex is the biggest and most well-known luxury watch brand today.


“Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It’s as marvelous a conversation piece as it is a timepiece.” –Maurice Chevalier (1964)


Rolex Watches Product Portfolio

The main Rolex product portfolio consists of the following men’s models: Datejust, Day Date, Daytona, Deepsea, Explorer I & II, GMT-Master II, Milgauss, Submariner, Yachtmaster II

Pricing of current Rolex models

The prices for a new Rolex range from $5.000 to over $125.000

Notable fact about Rolex


In 1926, Rolex presented the “Oyster“, known as the first waterproof watch. Click image to left to see the Rolex advert for “Oyster” in Daily Mail, from Nov 27, 1927



James Bond wearing Rolex Submariner - Top 10 Luxury BrandsJames Bond and Rolex

James Bond wore Rolex in the first 8 movies, before Seiko took over. Rolex came back for Licence to Kill, where after Omega has held the prestigious title as official watch brand for James Bond. Picture of Sean Connery wearing a Submariner.


Other notable wearers and brand endorsers of Rolex

For more info about Rolex:

Vacheron Constantin –Watchmaking Mastery Since 1755

Vacheron Constantin logotype

With an uninterrupted history of 260 years Vacheron Constantin is one of the oldest watch manufacturers in the world and together with Audemars Piguet and Patek Philippe – Vacheron Constantin forms the classic trinity of prestige Swiss Watch Companies.

Vacheron Constantin – in the beginning only called Vacheron – was founded in 1755 by Jean-Marc Vacheron, an independent watchmaker in Geneva, Switzerland. Vacheron, a talented craftsman, created the companys first complication in 1770 and in 1779 he designed the first engine turned dials.

In 1819, when Vacheron was led by Jean-Marc’s grand-son Jacques-Barthélemy, the decision was made to bring in a partner. The partner was Francois Constantin and the company became Vacheron & Constantin.

 Do better if possible and that is always possible


Vacheron Constantin Product Portfolio

The main Vacheron Constantin product portfolio consists of the following models: Patrimony, Traditionnelle, Malte, Quai De L’ile, Overseas, 1972, Historiques, Métiers D’art


Pricing of current Vacheron Constantin models

The prices for a new Vacheron Constantin watch range from $7.700 to $964.000

Quotes for all current Vacheron Constantin models (prices in Euro)


Notable fact about Vacheron Constantin

Vacheron Constantin - Kallista Watch 1979

Above you see one of the most expensive wristwatches ever made – Vacheron Constantin Kallista. When it was made in 1979 the price was staggering $5 million, but today the Kallista is valued at about $11 million. Kallista had 118 emerald-cut diamonds. It took about 6,000 hours for the watch masters to make this watch and about 20 months for jewelers to enrich the watch.

Notable wearers and brand endorsers of Vacheron Constantin


For more info about Vacheron Constantin

TAG Heuer the Motorsports Watch Brand

tag_heuer logoTAG Heuer is one of the great Swiss watch brands and springs out of Uhrenmanufaktur Heuer AG, founded 1860, which in 1985 was purchased by TAG Group Holdings S.A. 1985 marks the birth of the brand name TAG Heuer.

In 1999 the French luxury goods conglomerate, LVMH (Louis Vuitton Moet Hennessy) bought TAG Heuer.

 TAG Heuer is perhaps most known for their intimate relationship with motorsports as the names of the watch models hints.


TAG Heuer Watches Product Portfolio

The main TAG Heuer product portfolio consists of the following models: Tag Heuer Carrera, Tag Heuer Grand Carrera, Monaco, Link, Aquaracer, Tag Heuer Formula I, Professional Sports Watch

Pricing of current TAG Heuer models

The prices for a new TAG Heuer range from around $1.200 to $12.500

Notable fact about TAG Heuer

Tag Heuer Micrograph Olympic Games TimekeeperIn 1916, TAG Heuer invented the “micrograph” and “microsplit“, the first sports stopwatches with a precision of 1/100 of a second, revolutionizing science, industry & watchmaking. This innovation made TAG Heuer official timekeeper in the three following Olympic Games; 1920 Antwerp, 1924 Paris, 1928 Amsterdam.

Notable wearers and brand endorsers of TAG Heuer

For more info about TAG Heuer:

Omega – Driven by its Pioneering Spirit



OMEGA Logo (1) As one of the giants in the watch world, Omega has been driving the evolution of watchmaking. This pioneering spirit has taken Omega watches to the depths of the sea and all the way to the moon. Omega was founded 1848 in Switzerland by Louis Brandt, then making pocket watches with parts supplied by local craftsmen. But it was not until the 1880´s when the company moved to Biel/Bienne the big change started and in 1894 with the launch of the Omega Calibre the success came.

 “Omega has always been driven by its pioneering spirit: six lunar landings; the first divers’ watch; the world’s only certified marine chronometer wristwatch.  No watch company in the world holds more records for accuracy.” – Stephen Urquhart, President of OMEGA


Omega Watches Product Portfolio

The main Omega product portfolio consists of these models: Constellation, Seamaster, Speedmaster, De Ville

Pricing of current Omega models

The prices for a new Omega range from $2.100 to around $44.000

Notable fact about Omega

Buzz Aldrin, Omega Speedmaster, Apollo 11 The Omega Speedmaster was the first watch on the moon, when Buzz Aldrin as second man on the moon, took his moonwalk.

Read my post about The First Watch on the Moon


Notable wearers and brand endorsers of Omega

For more info about Omega:

Panerai – The Rising Star on the Luxury Watch Brands Heaven

Top 10 Luxury Watches - PaneraiPanerai was founded in 1860 by Giovanni Panerai who ran a small watch shop in Florence, Italy.  Giovanni specialized in mechanical engineering and designing and producing high quality equipment for the Italian Navy. In 1915 Giovanni Panerai developed and patented a process for creating luminous markings for equipment made for the Italian Navy, which he called Radiomir. It is soon after this when the history gets really interesting.

Italian Navy Frogmen wearing PaneraiThe Italian navy needed a watch for their frogmen and in 1935 Panerai contacted Rolex. They needed a watch that was waterproof, was visible in the dark and big to furter increase the visibility. So it was that the first Panerai watches, from 1935 and all the way to 1954 were actually made by Rolex!

After the Rolex era, Panerai lived a quiet life until the resurrection of the brand in 1993, when the actor Sylvester Stallone stepped into a Panerai store in Florence. He was so excited about the watches that he bought a bunch of them and also decided to wear one in the movie “Daylight”.

This was off course what the Panerai brand needed and pretty much overnight it became the talk of the town, which it still today is.

Sylvester Stallone Panerai

The Panerai brand has travelled a long way since the start in Giovannis little watch shop in Florence, 1860. With headquarters still in Florence, the manufacturing is based in Neuchatel, Switzerland, Panerai nicely mixes the best of two worlds; Italian design and Swiss quality craftmanship.

Perfect mix of fine Italian design & Swiss quality craftmanship


Panerai Watches Product Portfolio

The main Panerai product portfolio consists of these collections: Radiomir,  Luminor, Luminor 1950

Pricing of current Panerai models

The prices for most new Panerai watches range from $3.800 to around $13.700

Notable fact about Panerai

After using third-party movements, which they refined, Panerai launches its first in-house movement, the P.2002 in 2005. The P.2002 is a hand-wound calibre with GMT function and an eight-day power reserve.

Notable wearers and/or brand endorsers of Panerai

Panerai does not have any official ambassadors, but is often seen in media on the wrists of macho action movie actors. This probably creates an image of the brand which not many of the Paneristis is willing to stand behind, who like me feel that the Panerai brand is for the Paneristis. Anyway, here are some pics.

Historical Reference:

To get a more detailed history of Panerai, I absolutely recommend you to read the four part article series of Panerais history by Jake Ehrlich. Jake runs the blog  Jake’s Rolex Watch Blog.

For more info about Panerai:

IWC – Good, Solid Craftmanship from Shaffenhausen

IWC Logo The International Watch Company, IWC, was founded in 1868 and is a Swiss high-end watch manufacturer based in Schaffenhausen, Switzerland. IWC is a part of the Richemont Group.

 Good, solid craftsmanship from Schaffhausen

 IWC Watches Product Portfolio

The main IWC product portfolio consists of these models: Ingeneur, Portuguese, Da Vinci, Portofino, Aquatimer, Pilot

Pricing of current IWC models

The prices for a new IWC range from $6.200 to over $262.000

Notable fact about IWC

In 1990 IWC presents Grande Complications, the single most complicated wristwatch in existence at the time. It featured not only a perpetual calendar, moon phase display, but minute repeater as well.

Notable wearers and brand endorsers of IWC

For more info about IWC:

Patek Philippe – The “King” of Watches

Patek Philippe Logo Designing and manufacturing some of the most complicated mechanical watches, from the headquarters in Geneva, Switzerland, since 1851, Patek Philippe is by many considered the king of watches.

 One of the most prestigious watch companies in the world


Patek Philippe Watches Product Portfolio

The main Patek Philippe product portfolio consists of these models: Aquanaut, Calatrava, Complications, Golden Ellipse, Gondolo, Grand Complications, Nautilus

Pricing of current Patek Philippe models

The prices for a new Patek Philippe range from about $11.000 to around $225.000

Notable fact about Patek Philippe

The Patek Phillipe Henry Graves Supercomplication Pocket Watch is one of the most expensive watches ever. The watch was made in 1932 for Henry Graves Jr. and then sold at Sothebys in 1999, for an amazing $11.000.000.

Patek Philippe Supercompilation
Patek Philippe Super Compilation – Sold on Sothebys for $11.000.000


Notable wearers of Patek Philippe

Patek Philippe is worn by many royalties, presidents, top business men, but also seen on celebrities like Charlie Sheen.

For more info about Patek Philippe:

Audemars Piguet –Pushing the Boundaries of Fine Watchmaking

Audemars Piguet Logo

Audemars Piguet is one of the three big Swiss watchmakers and still today every timepiece manufactured in-house is made using the old-fashioned hand made technique.

Jules Louis Audemars & Edward Auguste PiguetThe Audemars Piguet story dates back to 1875 and Le Brassus, Switzerland, where Jules Louis Audemars and Edward Auguste Piguet decided to join forces and started a watchmaking company with the goal to develop and craft watches equipped with complex mechanisms.

The company quickly became famous for its delicate watchmaking and amongst their clients where, Bulgari, Cartier and Tiffany & Co. who rebranded and sold Audemars Piguet watches under their own house names.

Audemars Piguet has since the start been dedicated to craft watches of highest complexity and innovation, with several firsts and records in numerous horological categories.

 Audemars Piguet is meticulous attention to detail, defined


The two friends shared a passion for watchmaking and a mastery of the art of precision, which yet today characterizes the company. Audemars Piguet continues to blend tradition, experience and knowledge in order to push the boundaries of fine watchmaking.

Audemars Piguet is not just a company. It’s still an independent family business established in and continually operating from Le Brassus, in the Vallee De Joux, the cradle of fine watchmaking


 Audemars Piguet Product Portfolio

The main Audemars Piguet product portfolio consists of the following models: Royal Oak, Royal Oak Offshore, Millenary, Jules Audemars, Tradition, Classique


Pricing of current Audemars Piguet models

The prices for a new Audemars Piguet watch range from about $23.500 to $760.000

Quotes for all current Audemars Piguet models (prices in Euro)

Notable facts about Audemars Piguet

Audemars Piguet have created the world’s smallest manual movement for a wristwatch, the first wristwatch with tourbillon and mechanical winding, the Dual Time, the first skeleton watch amongst many other boundary pushing achievements.

Audemars Piguet - First Royal Oak 1972 - advertIn 1972 Audemars Piguet created the Royal Oak, the first luxury watch in stainless steel. The Royal Oak was designed by Gerald Genta and is by many seen as the watch that introduced stainless steel as a material in luxury watches.

The Royal Oak is one of the most iconic watches ever and has been the influence of many other watch models. (click image to enlarge)

Here is a very good article on the Royal Oak History


Notable wearers and brand endorsers of Audemars Piguet

For more info about Audemars Piguet

A. Lange & Söhne – German Engineering Art


A. Lange & Söhne is a trademark of Lange Uhren GmbH, a German watchmaker founded in 1845 in the town of Glashütte, Germany, by Ferdinand Adolph Lange.

The Lange brand ceased to exist in 1948, after the Soviet administration in East Germany, took over the company’s property. After the Berlin wall fell in 1990 the brand made a re-start and is today again one of the premium luxury watch brands in the world.

Lange is especially known for double assembling. The watches are disassembled and then re-assembled again to ensure that each and every part is placed perfectly.


A. Lange & Söhne Watches Product Portfolio

The main A. Lange & Söhne product portfolio consists of these model families: 1815, Cabaret, Datograph, Double Split, Lange 1, Richard Lange, Saxonia, Turbograph, Zeitwerk

Pricing of current A. Lange & Söhne models

The prices for a new A. Lange & Söhne range from about $19.000 to around $338.000

Notable fact about A. Lange & Söhne

Adolph Lange served as the mayor of Glashütte for 18 years. During Langes time as mayor the economic climate of Glashütte flourished. In 1895 a monument of Lange was built.

For more info about A. Lange & Söhne:

Montblanc Writing a New Chapter in the Book of Luxury Watch Brands

Montblanc logo


Montblanc, the world leader in luxury writing instruments and pens, decided in the second half of the 1990´s to broaden their product portfolio to watches. They started out as an outsider, but gained the respect of the watch world after the acquisition of one of the worlds most exlusive watch manufaturers –  Minerva.

With both of the companies owned by the Richemont Group, Minerva was merged into Montblanc in 2006, bringing the watchmaking history and knowledge into Montblanc.

 “We knew that this watch would be one of the few historic milestones that any watch company can have”  Jan-Patrick Schmitz, President of Montblanc N.A. when talking about Nicolas Rieussec


Montblanc Watches are recognized by their big, bold and clean design.

Montblanc Watches Product Portfolio

The main MontBlanc product portfolio consists of these models: Nicolas Rieussec, Star, Star 4810, Timewalker, Sport, Profile

Pricing of current Montblanc models

The prices for a new Montblanc range from about $1.500 to about $362.000

Notable fact about Montblanc

The premium Montblanc Watches are hand-made in the Montblanc Villeret workshops. Movement by Minerva.

Montblanc Villeret Minerva
Montblanc Villeret Minerva Movement


Notable wearers and brand endorsers of Montblanc

For more info about Montblanc:

Breitling Watches for the Adventurous


Breitling-Logo Breitling was founded 1884 in Switzerland by Léon Breitling and is a Swiss luxury watch brand mainly focusing on three watch categories; diving, aviation & luxury. The Breitling watches are manufactured in Switzerland with Swiss components. Breitling calibre B01 is their own in-house mechanical chronograph movement and was introduced in 2009.

Breitling produces only  watches, unlike other watches companies that produce and market also jewelry.


Breitling Watches Product Portfolio

The main Breitling product portfolio consists of these models: Chronomat, Navitimer, Superocean, Avenger, Transocean, Galactic, Superocean Héritage, Chrono-Matic, Montbrillant, Colt

Pricing of current Breitling models

The prices for a new Breitling range from $2.5000 to  $39.000

Notable fact about Breitling

An interesting fact is that each employee at Breitling recieves a Breitling watch. What model they get is determined by the status of the employees role at the company and other variables. If an employee leaves the company he gets the opportunity to buy the watch for a special price.

Notable wearers and/or brand endorsers of Breitling

For more info about Breitling:

Hublot Watches Comes with Attractive Design & Unique Style


Hublot is one of the youngest luxury watch brands, but has already made its mark in the watch world. The company was founded in 1976 by Carlo Crocco  and introduced to the public at the Basel Watch Fair in 1980. The brand quickly became a commercial success and was acquired by LVMH (Louis Vuitton-Moet Hennessy) in 2008. Hublot watches are known for their attractive design and unique style.

In 1980 Carlo Crocco released his first design: a fusion of gold and rubber


Hublot Watches Product Portfolio

The main Hublot product portfolio consists of these models: Big Bang, Classic Fusion, King Power, Masterpiece

Pricing of current Hublot models

The prices for a new Hublot range from $5.900 to  $2.500.000

Notable fact about Hublot

Hublot is the “Official Watch” for FIFA and FIFA World Cup as well as the “Official Watch” of Formula 1.

Notable wearers and brand endorsers of Hublot

For more info about Hublot:


Thanks for taking the time to go through my Top 10 Luxury Watch Brands list.

As you might have noticed there were actually 12 brands presented on this list and not 10 as the title suggests. Honestly it is too hard to leave some brands out of a list like this and probably the list will grow in future :-)

What do you think about the list?

Please share your thoughts about the article by commenting here below.

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72 thoughts on “Top 10 Luxury Watch Brands in the World”

  1. Longines , I can not believe not one person has mentioned this very famous brand that pre dates Rolex and other (high End brands) by some 70 odd years .
    If price is your only criteria for luxury , then clearly I feel something wrong .
    In 1965 , 3 top end brands led the pack , Longines , omega and Rolex , yes the pre ETA days .

  2. Great list for someone dipping they’re toes in as was said wailer. But Mont Blanc, yes if I wanted one of the best pens in the world. Armani designs clothes, not sunglasses etc etc the name is licencened out. Stick to you field of expertise, where Mont Blanc are among the best. But watches no.

  3. I think this is the best top 10 watch list I have ever read for the following reasons:

    There are MANY fantastic luxury watch brands (and watch makers) out there but this list is obviously not geared toward the connoisseur but someone who is getting their toes wet.

    Rolex is always going to be #1 due to name recognition, innovation, quality, and quantity. My first “luxury” watch was a Rolex (from here on out I will be referring to them as mechanical). I personally don’t like them and find them to be generic and even a little boring.

    Vacheron Constantin must be mentioned, for obvious reasons. Same goes for Patek Philippe.

    Panerai, while having a lot of history, and being an Italian design with a Swiss movement is different and have a definite following, I don’t think any watch connoisseur would turn down a PAM00127.

    Audemars Piguet while having many achievements under it’s belt doesn’t really impress me with design. Just not my cup of tea. They would have gone out of business long ago if it wasn’t for the Royal Oak.

    Breitling defiantly deserves mention, if not for heritage alone. It could be argued that some of their models are as recognizable as Rolex.

    Omega and IWC while still not my cup of tea deserve mentions in their own right.

    Hublot to me is too new, has one model that undergoes minor changes and in my eyes borrows a lot of aesthetics from IWC.

    Montblanc doesn’t really deserve to be mentioned.

  4. Jaeger Le Coultre is a definite omission. Tag, Omega, and Breitling are fine watches especially Breitling.but fall into a more middle of the pack.

  5. It has all been said but for my ten cents worth; I think that Omega, Tag, Brietling and Panerai should be next level down and just above them Rolex and Zenith. The real leaders should include Vacheron Constantin and Jaeger la Coultre and Bregeut to name a few. If you were to do an article on commercial brands rather than ‘luxury watch brands’ then the list would be more like:
    Rolex, Bvlgari, Omega, Cartier, Tag, Dior…

  6. I see what you are doing, my list would be same as andy
    1. Patek Phillipe
    2. Vacheron Constantin
    3. Audermars Piguet
    4. Breguet (never used a quartz)
    5. Jaeger Lecoultre
    6. Ulysse Nardin
    7. Rolex
    8. Piaget
    9. Frank Muller
    10. Blancpain

    1. how come cartier and ulysse nardin not in the top 10 list,and tag should not in the top list,tag is just an entry lever brand.

  7. First off, thanks for the ‘Top 10 List’ Tim. I think luxury is subjective and therefore every watch lovers list is as valid as anyone else’s. For example I see someone here thinks Omega is ‘trash’. Really? I beg to differ. But a top 10 brand for luxury? I’m not sure. When I started out collecting watches, I thought Pulsar was the height of luxury. As my means and knowledge increased so did my opinion of what made a good or great watch. Roman Abramovich wears a Polar a lot of the time; what statement does this make? It’s his Tool watch. Clearly he doesn’t see this as a ‘luxury’ watch. But he could buy any watch he desired. I’ve a friend who would regard anything costing more than £1k a ‘luxury'; so his Tag is a luxury! If we’re being objective, then surely all things being equal, we’re going to judge a watch as ‘luxury’ based on its cost AND it pointlessness. And therefore using this premise, with more accurate timekeeping kept by the average mobile phone or iPad or TV ….every watch is a ‘luxury’! So in the end it comes down to personal preference. And for the record, and despite acknowledging that the JLC’s, VC’s, AP’s etc of the world have the greater ticket price, as well as horological heritage, and innovative complications, I would place Omega somewhere on that List. IMO of course :-)

    “Watches are luxuries and as with any luxury, half-measures defeat the entire purpose; to the extent there is one”

  8. 1- Patek Philippe
    2- A. Lange & Söhne
    3- Gruebel&Forsey
    4- Roger Dubius
    5- Breguet
    6- Audemars Piaget
    7- Richard Mille
    8- Jaeger Lecoultre
    10- F.P.Journe

    1. finally, someone talking sense. Though I would replace Mille with Laurent Ferrier. Now, tim, please for the love of god update this ridiculously incorrect list.

  9. Breitling tag omega mont Blanc are not high end watches they are mid range frank muller ulysse nardin breguet to name a few are miles a head in watch making this list is terrible and clearly you know nothing about watches

    1. Andy, I appreciate you taking the time to go through the list and comment here, but there’s no need to be rude. We just have different opinions about watches :-)

      1. sorry, but he’s right. Having opinions on design is fine, but the fact of the matter is… a lot of the brands you have included don’t scratch the surface of the level of workmanship that goes into many brands that you’ve strangely left off. Either your knowledge of watches is not as extensive as you thought or you’re being paid by these brands to include them. Let’s be clear, I do not think brands are paying you to include them. Time to update / take out the trash.

        Gone list.
        Tag Heuer

        IN list
        Jaeger LeCoultre
        FP Journe
        Laurent Ferrier

        (and having this as an open document with more than 10 as you mentioned before seems pointless. Why not focus on a top 10 which is accurate and clearly of interest to people. But include particular brands for real reasons that are about watch making)

          1. Tissot and Rado, both make nice watches. But I don’t think they are better than the ones on the list. That’s my personal opinion and as you can see from the comments pretty much everyone has their opinions and own lists. This is great and just shows how different our taste is and what we see as luxury watches and not.

          2. Come on pal… you telling me you’d rather own a Tag Heuer over a Laurent Ferrier or an FP Journe? if this is the case, then I’m afraid it is yourself who has the ‘terrible tast’

  10. Patek Philippe
    Vacheron Constantin
    A Lange & Sohne
    FP. Journe
    Laurent Ferrier
    Audemars Piguet
    Jaeger Lecoultre

    In my opinion, as far as top 10 luxury watch brands go.. many of the brands you’ve mentioned… Breitling, Tag Heuer, Panerai etc just don’t even come close to the level of anything in the list here.

    1. to suggest that Rolex and IWC are better than jaeger and Vacheron is a little shortsighted. Especially when you consider that Jaeger have made movements for Patek, Vacheron and AP, who top your list.

      IWC use ETA movements for the most part.

      1. @Jannie – To rank the watch brands from 1 to 10 would be too difficult, which is why I decided to make the list in no particular order. I see this list of top luxury brands as a live document, which means some brands will get in and some will lose their place on the list. For example there are a lot of voices for Jaeger which probably will get them on the list in a short future. I hope this all makes sense :-)

        1. Sure, I understand. Ranking from 1-10 is certainly a matter of taste in many cases. But when it comes to listing the top ten luxury watch brands, I don’t think this is a matter of taste. I think a lot of the brands on the list don’t deserve to be, for very fact based reasons. Most importantly, where their movements come from.

          A good portion of this list shows what a lot of people would consider to be the upper mid range of watch brands. Breitling, Tag Heuer, Omega, Mont Blanc, Panerai etc. All undoubtedly great watch brands, but top ten? Certainly not.

          Brands like Patek, AP, Vacheron, Jaeger, FP Journe, Piaget, Laurent Ferrier (among others) make sense for a multitude of reasons that aren’t aesthetic, but based on quality and achievement.

          Any true watch connoisseur would be surprised to not see the likes of FP Journe, Laurent Ferrier, Jaeger LeCoultre among others on this list.

          I mean all of this positively and in the interest of accuracy, as it seems a shame to lead people to believe certain brands have more gravitas than they do.

          In my humble opinion, and in no particular order… This is what I would call the top ten brands.

          Patek Philippe
          Vacheron Constantin
          A Lange & Sohne
          FP. Journe
          Laurent Ferrier
          Audemars Piguet
          Jaeger Lecoultre

          1. FP.Journe and Laurent ferrier do not have brand history therefore I would struggle to find them in the top ten, apart from that this list looks pretty good. I would move Audermars Piguet above A Lange & Shone reason being the Royal Oak Offshore is the most desired watch in the world and also they remain independent. I would also include Ulysse Nardin in this list, more then likely above Piaget for their great inovation, history, and also the fact that the new owners The Kering group now sees them as their back bone models like their Freak, minute Repeaters and Tourbillons can compete with the best. The top three from Richemont have to be there ranked in this order
            1.Vacheron Constantin.
            2.A Lang & Shone.
            3.Jaeger Lecoultre, to include the lesser companies from the group such as IWC and Paneri is a sin in itself.
            Breguet is the top when it comes to the Swatch Group so again I can see the reason for their inclusion. I would not include anything from LVMH Tag Heur is a good watch but no high end and Hublot is just throwing money at trying to copy Audermars Piguet.
            Rolex has to be there for the resale value and the popularity. I wouldnt see them as high end but more like the best of the rest, and the most well known of them all. Some geat watches such as the Daytona and Yachmaster two as well as the Submariner. For all these reasons they must be in the top ten.
            All in all a very good list maybe you should write the article in future as your knowledge is far greater than that of the so called expert.
            My List below.
            1. Patek Phillipe
            2. Vacheron Constantin
            3. Audermars Piguet
            4. Breguet (never used a quartz)
            5. Jaeger Lecoultre
            6. Ulysse Nardin
            7. Rolex
            8. Piaget
            9. Frank Muller
            10. Blancpain
            Richard Mile / FP Journe / Laurent Ferrier make fantastic watches as high end as the best but for me do not quite have the great history.

  11. So hublot (who are a joke) make the list and jaeger lecoultre who are the watchmakers watchmaker don’t, come on man this was a good list (you could cut tag for breguet too considering the influence that brand has had on watchmaking ever since he made watches

    1. Hi Tissot fan!
      Tissot is a great watch brand making good and beautiful watches (I have a Tissot Couturier myself), but personally I don’t think they fit into a list covering the top 10 luxury watch brands.
      May I ask you how your Top 10 Luxury Watch Brand list look like?

    2. Tag heuer should be excluded from the list and be replaced by Jaeger le coulture. It has more heritage and resale value. I would rather own a watch that has collateral than commercialism.

  12. The list has now been updated with Vacheron Constantin and Audemars Piguet. Instead of pushing two brands off the list I decided to leave them all on the list, making this the new top 12 list.

  13. I have now updated the article with price range of the current models within each brands. Please let me know if you find anything that seems wrong.

    1. Hi ashraf! I am right now writing an article where I list with some of the classics that are not included here…Vacheron, Audemars, Jaeger… I will try to finnish it so I can post it in January 2015.

  14. I am a big Rolex Fan especially the classics there is something just captivating about a great watch. Some people would never spend so much money on a watch but I think it all a matter of personal preference. You can have great watches that can be found at any price range. its only a matter of finding what works for you and your budget so to speak.

  15. IT would’be been awesome if you could add the price range of all the ten brands! Some of us here aren’t watch fanatics. But nonetheless, great stuff, incredibly informative write up:)

  16. i am glad to find your list of fine watches and most that i see are well known fine time pieces.However i would like to know your opinion about Ball watches founded in 1879 and the first 999 accurite watch invented for the american railroad engineers and the importance of them being on time before modern communications? I would like to know how well they are compared to the finest watches and what celebs wear them. These watches are from affordable around 1000 up to around 5000 from what i have found.My intrest as i am a plumber is the stop watch and waterproof (not resistant) and style as well as function for an active lifestyle. Thank you

  17. Definitely a “A.Lange&Sohne” holder was Adolf Hitler, known as a fan of the brand.

    My top 10:

    1. Breguet. (Napoleon Bonaparte, Victor Hugo, Marie-Antoinette, Tsar Alexander I of Russia, Winston Churchill).
    2. Jaeger LeCoultre
    3. A.Lange & Sohne
    4. Patek Philippe
    5. Audemars Piguet
    6. Vacheron Constantin
    7. IWC Schaffhausen
    8. Zenith (Felix Baumgartner)
    9. Rolex
    10. Tag Heuer

    1. Not in order:

      A Lange & Sohn
      Audumars and Piguet
      Jaeger LeCoultre
      Vacheron Constantin

      ( next: Glashutte Original, Cartier, Hublot, Zenith, etc)

      Tag Heuer is no way in the top ten…

  18. Hi Timi,

    I will give you the best brand watches in order as follows:

    1. Patek Philippe
    2. Vacheron Constantin
    3. Audemars Piquet
    4. Rolex
    5. IWC
    6. Breguet
    7. Cartier
    8. A. Lange and Sohne
    9. Franck Mueller
    10. Girard Perregaux

    Ps. The reason that Breguet and A. Lange are not on par with Patek and Vacheron is because they are revived companies. Heritage and continued historical production count a lot. You can’t buy pedigree to a watch afficiardo.

  19. Some more brands to support:
    2. Franck Muller
    3. Blancpain
    4. Piaget
    6. Chopard
    7. Audemars Piguet
    8.Ulysse Nardin
    12.Patek Phillipe
    13.Vascheron Constantin
    17. Romain jerome
    18.Tag Heuer
    20.Harry Winston
    25.Jaeger LeCoultre
    26.Baume Mercier
    27. Girard Perregaux
    28. Roger Dubuis
    29. Rolex

  20. Hi, Tim’s list is fine but as a collector I would be more interested in a list, say of the best 10 Brands of the ‘golden era’ ie post WW2 until the mid 1970’s…….regards, Grae.

    1. Hi Graham!
      A list like that would be interesting to research. I would need some help with it though. Do you have any personal favorites from that era?

    1. Vacheron Constantin is certainly one of the great watchmakers out there. They have a long history of making quality watches reaching back to 1755. So how can they be overlooked? To be totally honest, with so many great watchmakers and brands out there it is extremely hard to pick the ten best. I am working on a new list with the premium watch brands and Vacheron is a part of it.

  21. Wow!! Your blog is extremely nice and filled with very educative info. You really have put in a lot of work to make this information available. I particularly love the way you also show off people using various watch brands being discussed.
    Great work!

    1. Thank you Peter for the kind words :-)

      I checked your site as well. Nice work! A question about the brand top 10 list; Did you run a poll or how did you get the result?

  22. Hi, i think the big absent in this article is Audemars Piguet, in fact i think Hublot is a copy of an AP style.

  23. what about bregeut and jaeger la coultre surely gotta be there at the top five watch brand : IMO
    rank as follows:
    1) Patek phillipe
    2) A lange n sohne
    3) Jaeger la coultre
    4) Bregeut
    5) Cartier

    once a right ,minimises the fright.

    1. Thank you for your list. Jaeger, Bregeut and some other brands were in my mind when creating the list, but did not cut the line this time. Maybe they should be on the list and some should fall out. Well, let’s see what other people think.

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