Top 10 Luxury Watch Brands in the World

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Which are the Best Luxury Watch Brands?

Top 10 Luxury Watch BrandsLuxury watches and luxury watch brands are fascinating and creating top lists on them is both interesting and a bit tough.

Interesting because there are many really good watches and luxury watch brands to choose from. Tough because it is really hard to choose just 10.

The time has come for ranking the top 10 luxury watch brands for men. See the list further down.

All the Watch Brands Presented

I have tried to gather as relevant and correct info about the watch brands as possible, with every brand presented with the following info:

  • Short background about the brand,
  • Displaying the main collections from the brands product portfolio,
  • Price range for current models
  • Notable fact about the brand,
  • Notable wearers or brand endorsers
  • Link to their official websites and a brand forum link.

This time I decided to list the brands without any specific order.

Help me Make this List as Good as Possible

If you find some inaccurate info, please let me know and I will edit the info. Also if you think I have missed out on some important info, let me know about that too. Just send me an e-mail to the address found in the footer of the page.

Let me hear your comments about the list whether you think it is good or bad, your favourite brands are not on the list or whatever you have on your mind regards to the list.

Enough said, let’s have a look at the list:

TOP 10 LUXURY WATCH BRANDS

 

Rolex – A True Classic Watch Brand

Rolex - Luxury Watch Brands

Rolex is truly one of the classic brands and one of the greatest status symbols, signaling success. Founded in England 1905 and moved to Switzerland in 1919. With a production of over 3200 watches per day, Rolex is the biggest and most well-known luxury watch brand today.

“Like a genial hotelier, Rolex has introduced me to some of the nicest people. I ask about their Rolex and they ask about mine. It’s as marvelous a conversation piece as it is a timepiece.” –Maurice Chevalier (1964)

Rolex Watches Product Portfolio

The main Rolex product portfolio consists of the following men’s models: Datejust, Day Date, Daytona, Deepsea, Explorer I & II, GMT-Master II, Milgauss, Submariner, Yachtmaster II

Pricing of current Rolex models

The prices for a new Rolex range from $5.000 to over $125.000

Notable fact about Rolex

Rolex-Oyster-Advertorial In 1926, Rolex presented the “Oyster“, known as the first waterproof watch. Click image to left to see the Rolex advert for “Oyster” in Daily Mail, from Nov 27, 1927

 

 

James Bond wearing Rolex Submariner - Top 10 Luxury Brands

James Bond and Rolex

James Bond wore Rolex in the first 8 movies, before Seiko took over. Rolex came back for Licence to Kill, where after Omega has held the prestigious title as official watch brand for James Bond. Picture of Sean Connery wearing a Submariner.

 

Other notable wearers and brand endorsers of Rolex

For more info about Rolex:

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TAG Heuer the Motorsports Watch Brand

 

tag_heuer logoTAG Heuer is one of the great Swiss watch brands and springs out of Uhrenmanufaktur Heuer AG, founded 1860, which in 1985 was purchased by TAG Group Holdings S.A. 1985 marks the birth of the brand name TAG Heuer.

In 1999 the French luxury goods conglomerate, LVMH (Louis Vuitton Moet Hennessy) bought TAG Heuer.

“TAG Heuer is perhaps most known for their intimate relationship with motorsports as the names of the watch models hints.”

TAG Heuer Watches Product Portfolio

The main TAG Heuer product portfolio consists of the following models: Tag Heuer Carrera, Tag Heuer Grand Carrera, Monaco, Link, Aquaracer, Tag Heuer Formula I, Professional Sports Watch

Pricing of current TAG Heuer models

The prices for a new TAG Heuer range from around $1.200 to $12.500

Notable fact about TAG Heuer

Tag Heuer Micrograph Olympic Games TimekeeperIn 1916, TAG Heuer invented the “micrograph” and “microsplit“, the first sports stopwatches with a precision of 1/100 of a second, revolutionizing science, industry & watchmaking. This innovation made TAG Heuer official timekeeper in the three following Olympic Games; 1920 Antwerp, 1924 Paris, 1928 Amsterdam.

Notable wearers and brand endorsers of TAG Heuer

For more info about TAG Heuer:

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Omega – Driven by its Pioneering Spirit

 

OMEGA Logo (1) As one of the giants in the watch world, Omega has been driving the evolution of watchmaking. This pioneering spirit has taken Omega watches to the depths of the sea and all the way to the moon. Omega was founded 1848 in Switzerland by Louis Brandt, then making pocket watches with parts supplied by local craftsmen. But it was not until the 1880´s when the company moved to Biel/Bienne the big change started and in 1894 with the launch of the Omega Calibre the success came.

“Omega has always been driven by its pioneering spirit: six lunar landings; the first divers’ watch; the world’s only certified marine chronometer wristwatch.  No watch company in the world holds more records for accuracy.” – Stephen Urquhart, President of OMEGA

Omega Watches Product Portfolio

The main Omega product portfolio consists of these models: Constellation, Seamaster, Speedmaster, De Ville

Pricing of current Omega models

The prices for a new Omega range from $2.100 to around $44.000

Notable fact about Omega

Buzz Aldrin, Omega Speedmaster, Apollo 11 The Omega Speedmaster was the first watch on the moon, when Buzz Aldrin as second man on the moon, took his moonwalk.

 

Notable wearers and brand endorsers of Omega

For more info about Omega:

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Panerai – The Rising Star on the Luxury Watch Brands Heaven

Top 10 Luxury Watches - PaneraiPanerai was founded in 1860 by Giovanni Panerai who ran a small watch shop in Florence, Italy.  Giovanni specialized in mechanical engineering and designing and producing high quality equipment for the Italian Navy. In 1915 Giovanni Panerai developed and patented a process for creating luminous markings for equipment made for the Italian Navy, which he called Radiomir. It is soon after this when the history gets really interesting.

Italian Navy Frogmen wearing PaneraiThe Italian navy needed a watch for their frogmen and in 1935 Panerai contacted Rolex. They needed a watch that was waterproof, was visible in the dark and big to furter increase the visibility. So it was that the first Panerai watches, from 1935 and all the way to 1954 were actually made by Rolex!

After the Rolex era, Panerai lived a quiet life until the resurrection of the brand in 1993, when the actor Sylvester Stallone stepped into a Panerai store in Florence. He was so excited about the watches that he bought a bunch of them and also decided to wear one in the movie “Daylight”.

This was off course what the Panerai brand needed and pretty much overnight it became the talk of the town, which it still today is.

Sylvester Stallone Panerai

The Panerai brand has travelled a long way since the start in Giovannis little watch shop in Florence, 1860. With headquarters still in Florence, the manufacturing is based in Neuchatel, Switzerland, Panerai nicely mixes the best of two worlds; Italian design and Swiss quality craftmanship.

“Perfect mix of fine Italian design & Swiss quality craftmanship”

Panerai Watches Product Portfolio

The main Panerai product portfolio consists of these collections: Radiomir,  Luminor, Luminor 1950

Pricing of current Panerai models

The prices for most new Panerai watches range from $3.800 to around $13.700

Notable fact about Panerai

After using third-party movements, which they refined, Panerai launches its first in-house movement, the P.2002 in 2005. The P.2002 is a hand-wound calibre with GMT function and an eight-day power reserve. Capsiplex Reviews – http://www.youtube.com/watch?v=mwk07mI2-64

Notable wearers and/or brand endorsers of Panerai

Panerai does not have any official ambassadors, but is often seen in media on the wrists of macho action movie actors. This probably creates an image of the brand which not many of the Paneristis is willing to stand behind, who like me feel that the Panerai brand is for the Paneristis. Anyway, here are some pics.

Historical Reference:

To get a more detailed history of Panerai, I absolutely recommend you to read the four part article series of Panerais history by Jake Ehrlich. Jake runs the blog  Jake’s Rolex Watch Blog.

For more info about Panerai:

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IWC – Good, Solid Craftmanship from Shaffenhausen

IWC Logo The International Watch Company, IWC, was founded in 1868 and is a Swiss high-end watch manufacturer based in Schaffenhausen, Switzerland. IWC is a part of the Richemont Group.

“Good, solid craftsmanship from Schaffhausen

IWC Watches Product Portfolio

The main IWC product portfolio consists of these models: Ingeneur, Portuguese, Da Vinci, Portofino, Aquatimer, Pilot

Pricing of current IWC models

The prices for a new IWC range from $6.200 to over $262.000

Notable fact about IWC

In 1990 IWC presents Grande Complications, the single most complicated wristwatch in existence at the time. It featured not only a perpetual calendar, moon phase display, but minute repeater as well.

Notable wearers and brand endorsers of IWC

For more info about IWC:

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Patek Philippe – The “King” of Watches

Patek Philippe Logo Designing and manufacturing some of the most complicated mechanical watches, from the headquarters in Geneva, Switzerland, since 1851, Patek Philippe is by many considered the king of watches.

“One of the most prestigious watch companies in the world”

Patek Philippe Watches Product Portfolio

The main Patek Philippe product portfolio consists of these models: Aquanaut, Calatrava, Complications, Golden Ellipse, Gondolo, Grand Complications, Nautilus

Pricing of current Patek Philippe models

The prices for a new Patek Philippe range from about $11.000 to around $225.000

Notable fact about Patek Philippe

The Patek Phillipe Henry Graves Supercomplication Pocket Watch is one of the most expensive watches ever. The watch was made in 1932 for Henry Graves Jr. and then sold at Sothebys in 1999, for an amazing $11.000.000.

Patek Philippe Supercompilation

Patek Philippe Super Compilation – Sold on Sothebys for $11.000.000

 

Notable wearers of Patek Philippe

Patek Philippe is worn by many royalties, presidents, top business men, but also seen on celebrities like Charlie Sheen.

For more info about Patek Philippe:

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A. Lange & Söhne – German Engineering Art

A-Lange-Sohne-logo

A. Lange & Söhne is a trademark of Lange Uhren GmbH, a German watchmaker founded in 1845 in the town of Glashütte, Germany, by Ferdinand Adolph Lange.

The Lange brand ceased to exist in 1948, after the Soviet administration in East Germany, took over the company’s property. After the Berlin wall fell in 1990 the brand made a re-start and is today again one of the premium luxury watch brands in the world.

“Lange is especially known for double assembling. The watches are disassembled and then re-assembled again to ensure that each and every part is placed perfectly.”

A. Lange & Söhne Watches Product Portfolio

The main A. Lange & Söhne product portfolio consists of these model families: 1815, Cabaret, Datograph, Double Split, Lange 1, Richard Lange, Saxonia, Turbograph, Zeitwerk

Pricing of current A. Lange & Söhne models

The prices for a new A. Lange & Söhne range from about $19.000 to around $338.000

Notable fact about A. Lange & Söhne

Adolph Lange served as the mayor of Glashütte for 18 years. During Langes time as mayor the economic climate of Glashütte flourished. In 1895 a monument of Lange was built.

Notable wearers of A. Lange & Söhne

Please help me out with filling this section out. Send me an email.

For more info about A. Lange & Söhne:

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Montblanc Writing a New Chapter in the Book of Luxury Watch Brands

Montblanc logo

Montblanc, the world leader in luxury writing instruments and pens, decided in the second half of the 1990´s to broaden their product portfolio to watches. They started out as an outsider, but gained the respect of the watch world after the acquisition of one of the worlds most exlusive watch manufaturers –  Minerva.

With both of the companies owned by the Richemont Group, Minerva was merged into Montblanc in 2006, bringing the watchmaking history and knowledge into Montblanc.

“We knew that this watch would be one of the few historic milestones that any watch company can have”  Jan-Patrick Schmitz, President of Montblanc N.A. when talking about Nicolas Rieussec

Montblanc Watches are recognized by their big, bold and clean design.

Montblanc Watches Product Portfolio

The main MontBlanc product portfolio consists of these models: Nicolas Rieussec, Star, Star 4810, Timewalker, Sport, Profile

Pricing of current Montblanc models

The prices for a new Montblanc range from about $1.500 to about $362.000

Notable fact about Montblanc

The premium Montblanc Watches are hand-made in the Montblanc Villeret workshops. Movement by Minerva.

Montblanc Villeret Minerva

Montblanc Villeret Minerva Movement

 

Notable wearers and brand endorsers of Montblanc

For more info about Montblanc:

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 Breitling Watches for the Adventurous

Breitling-Logo Breitling was founded 1884 in Switzerland by Léon Breitling and is a Swiss luxury watch brand mainly focusing on three watch categories; diving, aviation & luxury. The Breitling watches are manufactured in Switzerland with Swiss components. Breitling calibre B01 is their own in-house mechanical chronograph movement and was introduced in 2009.

“Breitling produces only  watches, unlike other watches companies that produce and market also jewelry.”

Breitling Watches Product Portfolio

The main Breitling product portfolio consists of these models: Chronomat, Navitimer, Superocean, Avenger, Transocean, Galactic, Superocean Héritage, Chrono-Matic, Montbrillant, Colt

Pricing of current Breitling models

The prices for a new Breitling range from $2.5000 to  $39.000

Notable fact about Breitling

An interesting fact is that each employee at Breitling recieves a Breitling watch. What model they get is determined by the status of the employees role at the company and other variables. If an employee leaves the company he gets the opportunity to buy the watch for a special price.

Notable wearers and/or brand endorsers of Breitling

For more info about Breitling:

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Hublot Watches Comes with Attractive Design & Unique Style

hublot_logo_a   Hublot is one of the youngest luxury watch brands, but has already made its mark in the watch world. The company was founded in 1976 by Carlo Crocco  and introduced to the public at the Basel Watch Fair in 1980. The brand quickly became a commercial success and was acquired by LVMH (Louis Vuitton-Moet Hennessy) in 2008. Hublot watches are known for their attractive design and unique style.

“In 1980 Carlo Crocco released his first design: a fusion of gold and rubber”

Hublot Watches Product Portfolio

The main Hublot product portfolio consists of these models: Big Bang, Classic Fusion, King Power, Masterpiece

Pricing of current Hublot models

The prices for a new Hublot range from $5.900 to  $2.500.000

Notable fact about Hublot

Hublot is the “Official Watch” for FIFA and FIFA World Cup as well as the “Official Watch” of Formula 1.

Notable wearers and brand endorsers of Hublot

For more info about Hublot:

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Thanks for taking the time to go through my Top 10 Luxury Watch Brands list.

Please share your thoughts about the article by commenting here below.

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Comments

  1. Timi Lindeman says:

    I have now updated the article with price range of the current models within each brands. Please let me know if you find anything that seems wrong.

  2. ashraf says:

    very interesting article but you forgot “vacheron constantin” which in my opinion comes second after “patek philippe”

    • Timi Lindeman says:

      Hi ashraf! I am right now writing an article where I list with some of the classics that are not included here…Vacheron, Audemars, Jaeger… I will try to finnish it so I can post it in January 2015.

  3. abhishek says:

    What is the rank of Chairos watch, swiss watch.

  4. I am a big Rolex Fan especially the classics there is something just captivating about a great watch. Some people would never spend so much money on a watch but I think it all a matter of personal preference. You can have great watches that can be found at any price range. its only a matter of finding what works for you and your budget so to speak.

  5. Damien Black says:

    IT would’be been awesome if you could add the price range of all the ten brands! Some of us here aren’t watch fanatics. But nonetheless, great stuff, incredibly informative write up:)

  6. Fishook2wheeler says:

    i am glad to find your list of fine watches and most that i see are well known fine time pieces.However i would like to know your opinion about Ball watches founded in 1879 and the first 999 accurite watch invented for the american railroad engineers and the importance of them being on time before modern communications? I would like to know how well they are compared to the finest watches and what celebs wear them. These watches are from affordable around 1000 up to around 5000 from what i have found.My intrest as i am a plumber is the stop watch and waterproof (not resistant) and style as well as function for an active lifestyle. Thank you

  7. s.pz.abt.503 says:

    Definitely a “A.Lange&Sohne” holder was Adolf Hitler, known as a fan of the brand.

    My top 10:

    1. Breguet. (Napoleon Bonaparte, Victor Hugo, Marie-Antoinette, Tsar Alexander I of Russia, Winston Churchill).
    2. Jaeger LeCoultre
    3. A.Lange & Sohne
    4. Patek Philippe
    5. Audemars Piguet
    6. Vacheron Constantin
    7. IWC Schaffhausen
    8. Zenith (Felix Baumgartner)
    9. Rolex
    10. Tag Heuer

  8. John P says:

    Hi Timi,

    I will give you the best brand watches in order as follows:

    1. Patek Philippe
    2. Vacheron Constantin
    3. Audemars Piquet
    4. Rolex
    5. IWC
    6. Breguet
    7. Cartier
    8. A. Lange and Sohne
    9. Franck Mueller
    10. Girard Perregaux

    Ps. The reason that Breguet and A. Lange are not on par with Patek and Vacheron is because they are revived companies. Heritage and continued historical production count a lot. You can’t buy pedigree to a watch afficiardo.

  9. Some more brands to support:
    1.Graham
    2. Franck Muller
    3. Blancpain
    4. Piaget
    6. Chopard
    7. Audemars Piguet
    8.Ulysse Nardin
    9.Corum
    10.Hublot
    11.Bvlgari
    12.Patek Phillipe
    13.Vascheron Constantin
    14.Omega
    15.Breguet
    16.Panerai
    17. Romain jerome
    18.Tag Heuer
    19.Breitling
    20.Harry Winston
    21.Cartier
    22.Dior
    23.Grisogono
    24.IWC
    25.Jaeger LeCoultre
    26.Baume Mercier
    27. Girard Perregaux
    28. Roger Dubuis
    29. Rolex

  10. rashid says:

    in no particular order:

    Patek phillipe
    MB&F
    IWC
    Bregeut
    Jaeger la coultre
    Vacheron Constantin

  11. duckydax says:

    could u also research on top10 best luxury sports watches for outdoors

  12. Graham Hodd. says:

    Hi, Tim’s list is fine but as a collector I would be more interested in a list, say of the best 10 Brands of the ‘golden era’ ie post WW2 until the mid 1970’s…….regards, Grae.

    • Timi Lindeman says:

      Hi Graham!
      A list like that would be interesting to research. I would need some help with it though. Do you have any personal favorites from that era?

  13. D-dawg says:

    I’m curious how Vacheron Constantin didn’t make the list.

    • Timi Lindeman says:

      Vacheron Constantin is certainly one of the great watchmakers out there. They have a long history of making quality watches reaching back to 1755. So how can they be overlooked? To be totally honest, with so many great watchmakers and brands out there it is extremely hard to pick the ten best. I am working on a new list with the premium watch brands and Vacheron is a part of it.

  14. Wow!! Your blog is extremely nice and filled with very educative info. You really have put in a lot of work to make this information available. I particularly love the way you also show off people using various watch brands being discussed.
    Great work!

    • Timi Lindeman says:

      Thank you Peter for the kind words :-)

      I checked your site as well. Nice work! A question about the brand top 10 list; Did you run a poll or how did you get the result?

  15. Moin Panwar says:

    Piguet
    Corum
    Ulysses Nardin
    IMO these 3 brands should be there in the list

  16. Alexandro faccini says:

    Hi, i think the big absent in this article is Audemars Piguet, in fact i think Hublot is a copy of an AP style.

  17. sal 4 gud says:

    what about bregeut and jaeger la coultre surely gotta be there at the top five watch brand : IMO
    rank as follows:
    1) Patek phillipe
    2) A lange n sohne
    3) Jaeger la coultre
    4) Bregeut
    5) Cartier

    once a right ,minimises the fright.

    • Timi Lindeman says:

      Thank you for your list. Jaeger, Bregeut and some other brands were in my mind when creating the list, but did not cut the line this time. Maybe they should be on the list and some should fall out. Well, let’s see what other people think.

    • sam says:

      Cartier are no where near top watch brand.. they are a fashion brand..

  18. Gagan says:

    very helpful…. now i understand brands better
    thanks

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